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Rossi McKee joins the panel discussion at the SBC Summit 2024 in Lisbon

Rossi McKee, entrepreneur, Vice President of CT Gaming, and co-founder of Telematic Interactive and CT Interactive, will be among the participants at the SBC Summit 2024 conference in Lisbon. She will join three other panelists to discuss the topic "Omnichannel Strategy for Enhanced Customer Experience" on the first day of the event, Tuesday, September 24. 

During the discussion, the panel will explore how companies in the gaming industry can leverage the latest technologies to create a seamless experience across both online and offline environments. McKee and the other panelists will debate whether personalized marketing approaches and analytics from online gaming can be applied to land-based casinos. The panel will also address the implementation of omnichannel strategies within the industry and whether companies are fully capitalizing on this approach to boost user engagement. 

Furthermore, the session will examine how omnichannel strategies meet the expectations of modern consumers, focusing on delivering an exceptional customer experience in every aspect. 

With her extensive industry knowledge, Rossi McKee will provide attendees valuable insights on effectively integrating digital and physical channels to create an engaging customer journey.